The Africa Land Advisory Group assists political leaders in unlocking the potential of land to achieve sustainable development.
We were charged with designing a logo and visual identity for the new organization. In researching land use in Africa, I was drawn to photos of mines that show the layers of rock. This logo is meant to be representative of both those layers and the layered approach the Group takes to resolving land issues.
Behold the rejected concepts! It was fun to develop these despite their resting place on the cutting room floor.
Work about land calls for a color palette about land. This set of colors fit the bill.