AGRA is committed to boosting yields and incomes for millions of African smallholder farmers. With their print brochure and their website, my job was to tell the story of how they do it.
I sought to weave the energy and vibrancy of Africa’s markets into AGRA’s brochure using color, pattern, and imagery.
AGRA’s brochure and website feature the bold and modern GT Walsheim.
We also created a new online home for AGRA, drawing on the same aesthetic from the brochure. The website brought AGRA’s work to life with powerful stories of impact and details of their programs, all tied together with great photography.
I developed AGRA’s lively color palette by looking at photos of markets in East Africa, where AGRA is based.