The Patient-Centered Primary care collaborative

Visualizing the Principles of Primary Care


Patient Centered
Comprehensive & Equitable
Team Based & Collaborative
Coordinated & Integrated
High Value

For PCPCC’s annual conference, we were asked to a visual identity to brand the event. To highlight the event’s theme of Innovations in Primary Care, I sought to represent the seven shared principles of primary care—somewhat abstract concepts—with somewhat abstract icons.

For consistency with PCPCC’s brand, the conference color palette was derived from the organization’s established colors, with a little orange thrown into the mix.

We developed a suite of materials for use at the event. The icons will also soon debut as wall art in PCPCC’s office.